Think Outside the Quota

Creating a New Form of Content

With the launch of the B2B focused streaming service from Salesforce, aptly named “Salesforce+” we needed content to populate the streaming platform. This couldn’t just be anything “business” related though. We needed to be thoughtful, yet playful, we needed to educate as well as provoke and inspire people from all across the marketing, and sales industries focusing on how to build success from small beginnings.

I worked closely with my copy and content team to create a concept around the problem at hand, and then we each wrote scripts for the first 3 episodes with sales leaders in mind like Cynthia Barnes. From there I developed the art direction based on the Sales Cloud product, along with my own personal touch of illustration and animation. Then we jumped head first into production, editing and adjusting on the fly as new objectives and motives would come flooding in from up on high. It was chaos, but it was also fun with a great team that we set up on the ground, including myself.

Watch the show on Salesforce+

THE PROBLEM

Quickly approaching deadlines, an ever-changing brief, and limited super stars available on short notice. We needed to create an 8 episode, easily digestible, and quick watch show that identifies what building success looks like from humble beginnings.

THE BRIEF

Targeting the CRO and C-Suite level execs, identify topics that are relevant and meaningful through times where the world is changing faster than most businesses can keep up with. Helping people remember that success can be built from being resourceful and having focused goals and objectives.

INSIGHTS & LEARNINGS

Flexibility is key across the board. When moving fast, your first idea is usually the best way forward. Overstaffing, does not mean a quicker production. Clear communication is key when it’s all changing at a moments notice.

The Polished Strategy Deck

View the Actual Strategy Deck

Aside from multiple episodes, 8 in total, we created a full funnel marketing campaign that spanned print, social, digital, YouTube, direct mail, the Salesforce+ streaming site and services, and event pop-ups.