Think Outside the Quota

Creating a New Form of Content

I led and worked closely with my copy and content team to create a concept around the problem at hand: Creating a short form film series devoted to reminding business leaders that hard times, humble beginnings, and personal stories are what create success.

I developed the art direction based on the Sales Cloud product, along with my own personal touch of illustration and animation that branched off of the base illustrations while adding something new and exciting to the world of Sales Cloud. Then we jumped head first into production, editing and adjusting on the fly as new objectives and motives would come flooding in from up on high. It was fast, chaos, and it was also fun with a great team that we set up on the ground, including myself.

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Aside from multiple episodes, 8 in total, we created a full funnel marketing campaign that spanned print, social, digital, YouTube, direct mail, the Salesforce+ streaming site and services, and event pop-ups.