Reebok Kids
Re-Imagining The Way Kids Play
As Reebok began re-entering the mainstream athletic and pop-culture world every side of the company was fair game to play with and concept around. And “play” is just what we did with a global campaign focused on the games kids play and the imagination it takes to create an active world for Reebok Kids. I and my team worked tirelessly one night to stumble upon this simple illustrative approach to create an own-able illustration style mixed with photography to bring this award winning campaign to life that was translated into 14 different languages around the world.
My Role: Art Director, Concept, Illustration, Design
Aaron Schrade: Senior Art Director, Concept, Design, Illustration
Mike Katits: Art Direction, Design, Illustration
Jeff Pappas: Design Director
David Hohman: Creative Director
Length of Project:
6 Months
Awards: HOW International Advertising Award