Reebok Kids

Re-Imagining The Way Kids Play

As Reebok began re-entering the mainstream athletic and pop-culture world every side of the company was fair game to play with and concept around. And “play” is just what we did with a global campaign focused on the games kids play and the imagination it takes to create an active world for Reebok Kids. I and my team worked tirelessly one night to stumble upon this simple illustrative approach to create an own-able illustration style mixed with photography to bring this award winning campaign to life that was translated into 14 different languages around the world.

My Role: Art Director, Concept, Illustration, Design

Aaron Schrade: Senior Art Director, Concept, Design, Illustration

Mike Katits: Art Direction, Design, Illustration

Jeff Pappas: Design Director

David Hohman: Creative Director

Length of Project:
6 Months

Awards: HOW International Advertising Award