PROXIMO BRANDS
Building Product Campaigns Using Generative AI Workflows
Working with FiveEighty Agency out of New York, a shopper marketing focused studio, we’ve developed a tight workflow using various generative AI and LLM models. Primarily using Weavy AI to create outputs and deliverables. We also rely on various sources like Claude and ChatGPT to assist in prompting techniques, creating JSON, and even creating elaborate storyboards.
THE PROBLEM
Fast approaching deadlines and timelines (1-2 days) with massive amounts of deliverables needed. Unclear briefs and needs. Objectives shifting at a moments notice. No brand or product assets from the client.
THE BRIEF
Create campaign extensions across digital and retail spaces for Proximo brands.
INSIGHTS & LEARNINGS
No matter how great generative AI is it still needs to be checked. Product sizes, labels, text, and colors matter tremendously when it comes to brand consistency and the only way to make sure it is all retained is through human eyes across statics and motion.
A typical generative output would consist of product images, text prompting, and whenever possible reference images.
The more product images or renders available at different angles, the better. Some can be generated with AI as well.
Editing for consistency in photoshop and illustrator are still very necessary to make sure product labels and details are correct.
My Role: Prompt Design, Art Direction, Motion Design, Video Editing, Copy Writing
Agency 580: Project Management, Creative Direction, Client Management