Moloco
Enabling Teams & Saving over $400K
Combine that fun little rectangular device that does everything, with a company that is focused on getting businesses to show up in safe and relevant ways on it and you've got a recipe for great success! What started out as a project based partnership turned into years of working together to bring a little bit of fun to a very confused and inconsistent B2B world of ad products.
There were many challenges to take on. Uncertain budgets, changing narratives, disparate teams around the globe, shifts in leadership, and unclear objectives. Even against the odds I was able to create consistency where there was none, help marketing teams manage their workloads and budgets, and enable teams to bypass work funnels by providing more robust and clearer style guides, introducing AI automation agents, brand focused copy writing LLM models, and by establishing design systems that
THE PROBLEM
Constant changes in leadership. Unclear company objectives and message. Inconsistent brand presence. Unclear roles.
OBJECTIVES
Develop efficiency with cross-functional teams. Find or create clarity amidst the chaos of their branding. Increase brand awareness.
INSIGHTS & LEARNINGS
Sometimes you have to just make something based in clarity and compare it against what is currently in place in order to show how it works.
+4X
Increase in Campaign Output *100+ Leads per quarter
+3X
Brand Lift and Click Through Rate Across Campaigns
+4X
Reduction in Production Time saving $400K+ per year
BEFORE
AFTER
From content to internal initiatives, brand campaigns, and style guides. I worked closely with marketing, sales, and the creative teams to develop systems that bring cost savings and generate revenue, but above all, enable teams to work efficiently and reduce work funnels.
My Role: Creative Director, Designer, Illustator, Marketing Consultant
Length of Project:
3 years