Combine that fun little rectangular device that does everything with a company that is focused on getting businesses to show up in safe and relevant ways on it, and you've got a recipe for great success! What started out as a project based partnership turned into years of working together to bring a little bit of fun to the world of B2B ad products.

That's not to say I didn't face any challenges along the way. Uncertain budgets, changing narratives, shifts in leadership, and unclear objectives. Even against the odds I was able to create consistency where there was none and helped teams manage their workloads and budgets by calling out inefficiencies and enabling teams to bypass work funnels.