Facebook B2B Web Experiences & brand
Facebook Business was originally nested within the Facebook Ads Help Center. A search and discover styled site dedicated to providing people with info and step by step instructions on how to create ads. Obviously that’s not how things work when businesses actually need to make ads. My role was to lead the art direction, branding, and design and manage the engineering efforts across the global business brands. Ultimately making it easier for users to navigate, obtain crucial information, and to reach the “create ad” flow as well as make things easier for Facebook global teams to work within a CMS system.
THE PROBLEM
Facebook and its brands have a lot of services and therefore a lot of information to bestow unto their users. And with a lot of brands comes a lot of initial disparity as well. Design decisions were shaped by the need to balance scalability, flexibility, clarity, and enablement for global teams to adopt easily and for varying forms of content needs.
THE BRIEF
Bring together the Facebook family of apps and services into one unified online location that provides critical announcements, news, and helpful information to users that’s digestible. Allow teams around the world to reuse templates and patterns to ensure consistency and efficiency.
INSIGHTS & LEARNINGS
Information and data are your best friend when making a point or looking for which way to go. You always need a guiding light, a north star, in order to rally everyone forward together with clarity, empathy, and understanding.
My Role: Art Direction, Design, Illustration, User Experience, Prototyping, Story, Data Collection
Instrument: Design, Branding, Motion
Sonny Brabez: Engineering, CMS Development
Allie Townsend: Copywriter, Content Strategy, Story, Site Map
Ilana Solomons: Copywriter, Content
Scott Larson: ExecutiveCreative Director
Sang Han: Creative Lead and Producer
Leonardo De La Rocha: Creative Lead
JJ Gray: Creative Lead
Chean Wei Law: Creative Lead
Length of Project:
Ongoing, 4 years