Facebook B2B Web Experiences & brand

Facebook Business was originally nested within the Facebook Ads Help Center. A legacy search and discover site dedicated to providing people with info and step by step instructions on how to create ads. Obviously, searching when you don’t know what to look for isn’t helpful.

My role was to create a brand people know they can rely on, lead art direction, design, and create a narrative flow that felt natural to a business that’s just starting out on Facebook. Ultimately making it easier for users to navigate, obtain crucial information, and to reach the “create ad” flow with confidence.

The second piece of the puzzle was to create a modular design system that enabled internal Facebook global teams to work within a CMS system without having to create multiple tasks. An empowered, self servicing marketing team!

You can view the current site that still retains a lot of the remnants and design thinking here: www.facebook.com/business